Atolla Product Labels & Definitions

What they mean and why they matter.

Meghan Maupin, CEO

CEO of Atolla

Meghan Maupin, CEO

Meg is the CEO and Co-founder of Atolla. She has a graduate degree in Engineering and Management from MIT, and previously worked in design roles at Patagonia, The MIT Design Lab, and Formlabs.



In the complicated world of skincare, there are many different labels and standards that you might find on your products. Below is a quick guide to some different skincare labels and categories, how we use them at Atolla, and why they matter.

It's important to note that while these labels give good context, choosing products based on what ingredients are included and why is more impactful than what's not included. The exception here is allergies and any specific ingredients that can be irritating for your skin.

Allergy friendly

The formula does not include ingredients that you specified as allergies in your assessment. 

Why it matters: Food allergies can show up as skin allergies so, for example, if someone can't eat almonds, it's often advised they also avoid it in their skincare products. We formulate around the allergies that you input in your skin assessment.


Manufactured or developed by methods that do not involve experimentation on animals.

Why it matters: Cosmetic products and ingredients have historically been tested on animals, which is unnecessary with today's technology. Most animal testing happens at the ingredient level (not the formula level), which is why it's important to source ingredients that are cruelty-free.

No added fragrance

No fragrance or scent is added to the product to change its natural smell.

Why it matters: While fragrance isn’t bad, some people with sensitive skin or allergies have a hard time with fragrance and ingredients like essential oils. Our philosophy is to only include the functional ingredients someone needs in their formula to keep it simple, so we don't add extra additions like fragrance. Your product might still have a smell, derived from the ingredient's natural aroma.


A class of preservatives called parabens, often used in combination with other preservatives to protect against micro-organisms.

Why it matters: Preservatives are essential for keeping water-based formulations free from bacteria. While parabens are safe to use at regulated concentrations, we use different methods for ensuring the stability of our products. Because our products are meant to be replaced as they’re fine-tuned for you every month, we are able to use less intense and dilutive preservatives.


A group of chemicals called phthalates, typically used industrially as solvents and softeners in consumer products.

Why it matters: Phthalates are often included in synthetic fragrances, which we don't use in any Atolla products.

Dermatologist Developed

Every ingredient in our catalog was hand-picked by our dermatologist co-founder Dr. Ranella Hirsch for optimal efficacy.


A class of cleansing agents called sulfates, including SLS.

Why it matters: Sulfates are often included to help formulas bubble or foam. While they are safe to use, we prefer to formulate without them.


The ingredient is from a plant-based source and free from any animal byproducts.

Why it matters: We believe in using only plant-based or lab-derived ingredients in order to reduce the environmental footprint of creating our skincare products.

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