How It Works

Which Serum Base is Right for Me?

Breaking down the four options in our formulas.

Meghan Maupin, CEO

CEO of Atolla

Meghan Maupin, CEO

Meg is the CEO and Co-founder of Atolla. She has a graduate degree in Engineering and Management from MIT, and previously worked in design roles at Patagonia, The MIT Design Lab, and Formlabs.



If you've taken our skin assessment, you may know that we ask for your preferred serum texture. We've learned that preference plays a key role in the customization process — because on top of creating the perfect match of ingredients, we also want to make a product you'll love to use every day (so you can actually see the results!).

Here's a breakdown of each of our base categories and how to choose which is right for you:

Quick Absorbing Water

Potential ingredients: Water, Rose Flower Water, Glycerin

Skin feel: **Lightweight, fast-absorbing, smooth

Good for: Breakout-prone skin, oily skin, summer months, layering multiple serums

Calm Soothing Gel

Potential ingredients: Aloe Leaf Juice, Water

Skin feel: Fast-absorbing, smooth, cooling

Good for: Breakout-prone skin, red/irritated skin, oily skin, spring/summer months, make-up primer

Light Moisturizing Oil

Potential ingredients: Grapeseed Oil, Apricot Kernel Oil

Skin feel: Soft, hydrated, silky

Good for: Slightly dehydrated skin, fall/winter months, make-up primer, routines with drying actives (AHA, BHA, Retinols)

Deep Nourishing Oil

Potential ingredients: Jojoba Oil, Marula Oil

Skin feel: Nourished, dewy, soft

Good for: Very dehydrated skin, winter months, routines with drying actives (AHA, BHA, Retinols)

Having a hard time choosing? Shoot us a message at [email protected] and we'll help you figure out what would fit best with your preferences and your existing routine!

Simplify your skincare with a custom, complementary routine.