Why Custom Skincare is Better for Conscious Consumers

Personalization creates an eco-friendly solution for us all.

Meghan Maupin, CEO

CEO of Atolla

Meghan Maupin, CEO

Meg is the CEO and Co-founder of Atolla. She has a graduate degree in Engineering and Management from MIT, and previously worked in design roles at Patagonia, The MIT Design Lab, and Formlabs.



Like any skincare enthusiast, we love trying new products — but the process can be expensive and wasteful. There are two options for trialing skincare products, each with several drawbacks:

  1. A sampling box where you're sent small amounts of product, packaged in plastic, which all pile up in a drawer unused or in the trash.
  2. Buying a "normal" (but still large) amount of product which, if you don't like it, also ends up in a cabinet unused or in the trash.

The consequences

When skincare products are thrown away, the ingredients, while helpful in treating your skin, make their way into our environment and can be incredibly damaging, especially to aquatic life. Chemicals from skincare products have been found in streams, rivers, lakes, oceans, and even agricultural soil. Moreover, sewage treatments are not effective at removing some chemicals used in skincare formulations, including fragrance, perfluoroalkyls compounds, organic UV-filters, microplastics and others.(1)

The eco-friendly solution

So how does custom skincare help? By reframing the model to focus on an individual's needs, we're able to create conscious skincare through several different factors.

Just what you need

Instead of marketing to what product or ingredient is trendy at the moment, we use data to create a formula that's exactly what you need. Through our patented model, we design a custom serum designed to target multiple skin issues, so you can use 1 serum instead of 4.

When you need it

Another key aspect is the amount of product. We've all been there, especially with the changing seasons: maybe our moisturizer isn't doing what we want it to anymore, so we end up buying something new before we've finished up our old product.

We make your custom formula in a 30-day supply, and then we re-evaluate your skin needs to tweak as needed. This way, you're targeting exactly what your skin needs today. This helps avoid the product pile-up and ensure you're emptying those bottles.

For immediate use

Another  benefit of custom skincare lies within the manufacturing model. The traditional skincare model is almost designed for product waste, mass-producing skincare to sit on a shelf and get thrown out if they don't sell before they expire.

Predictive modeling reduces waste in manufacturing, and mass customization ensures that you're only making what needs to exist. Rather than making 10,000 units of one product designed to sit on a shelf for 2 years, we use better, fresher ingredients in a precise amount and continue to adapt based on how your needs change. The future of manufacturing is mass customization and we're excited about moving the skincare industry towards a more sustainable future!


(1) Claudia Juliano and Giovanni Antonio Magrini, Cosmetic Ingredients as Emerging Pollutants of Envrionmental and Health Concerns (Cosmetics Journal: 2017), Volume 4, Issue 2.

Simplify your skincare with a custom, complementary routine.