We're on a mission to reinvent the mass skincare model.

no added fragrance

Today’s skincare industry is designed to be wasteful and confusing.

We’re told that we need shelves full of products to address every aspect of our skin. Skin types are created as a way to sell products — but most people don’t fit into a neatly categorized box. The skincare industry benefits from uneducated consumers to buy and try more, even if it doesn’t work.

We know finding skincare that works for you isn’t always a one-stop solution — so we designed a system that is. With patented MIT technology and a dermatologist co-founder, we created custom skincare that’s both product and service in one.


The new way of taking care of your skin.

Rather than fit you into a generalized box, we created a process that’s bottom up instead of top down. Each month, we check in with your skin and adjust your formula based on changes in your health, environment, lifestyle, and more — all backed by our patented algorithm.

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our ingredients

Less filler, more formula

Skip the stress of finding multiple products with ingredients that fit your goals. Your formula is made with just the right ingredients you need each month, picked from a catalog curated by expert dermatologist and co-founder Dr. Ranella Hirsch.

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You're in control

Whether it’s through skin testing to better understand your health, a personalized profile that helps build and manage your routine, or having an Atolla Advisor on hand for support — your progress is yours, and we’re in this together.

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Our sustainability

Sustainability is in our DNA.


We're combating beauty industry waste by only giving you the ingredients you need. No trial-and-error, no product pile ups.


We use 100% recyclable, compostable, or reusable packaging to keep our impact on your skin, not the planet.


Since we’re made to use, you get powerful and effective formulas without all the extra preservatives found in off-the-shelf skincare.


Created by people who know and love skincare.

We did the endless trial-and-error, so you don't have to.

My name is Meg and I’m the co-founder and CEO of Atolla. I know personally how it feels to struggle finding the right mix of products to support your skin health; throughout my life I’ve dealt with tricky, sensitive skin, leading to endless research to find what works for me. This led me to writing my grad thesis on the skincare industry and how factors like environment, race, and lifestyle all affect the way our skin changes — so how could any of us possibly find the perfect product in the aisles of a drugstore?

That’s how I got the idea for Atolla: a skincare system that does the heavy lifting of picking out your ideal ingredients and routine, so you don’t have to. It’s been incredible to see how we’ve helped thousands of people manage their skin and skincare in such a short period of time. I hope you’ll join us in revolutionizing the skincare industry to be more effective, accessible, and sustainable.

Meg Maupin
Co-Founder and CEO

Dr. Ranella Hirsch, Co-Founder and CSO

Dr. Ranella Hirsch is a Board-certified dermatologist and the past President of the American Society of Cosmetic Dermatology and Aesthetic Surgery. She has been called an “expert derm” by Allure and a “beauty guru” by Marie Claire, and her quotes have been featured in publications such as Harper’s Bazaar, Vogue, Women’s Health, Byrdie, Glamour, and InStyle.

You can find skincare advice and Q&As from Dr. Ranella on Instagram at @RanellaMD.

Back-End Engineer
Front-End Engineer