We're on a mission to reinvent the mass skincare model.

Allergy Friendly
Dermatologist Developed
no added fragrance

Today’s skincare industry is designed to be wasteful and confusing.

We’re told that we need shelves full of products to address every aspect of our skin. The skincare industry benefits from uneducated consumers to buy and try more, even if it doesn’t work — leading to tons of waste, ingredient irritation, and product layering conflicts that you didn’t even know existed.

We know finding skincare that works for you isn’t always a one-stop solution, so we designed a system that is. With patented MIT technology and a dermatologist co-founder, we created custom skincare that’s both product and service in one.


The new way of taking care of your skin.

Rather than fit you into a generalized skin type, we created a system that looks at your skin from multiple dimensions. Each month, we review your progress to make sure your formulas are well-suited to your current skin needs, giving you the tools and expert advice to optimize your routine along the way.


Less is more

Skip the stress of finding the perfect combination of products to target your skin concerns. Your formulas are made with just the right ingredients you need each month, picked from a catalog curated by expert dermatologist and co-founder Dr. Ranella Hirsch.


You're in control

Whether it’s through skin measurements to better understand your health, a personalized account that helps build and manage your routine, or having an Atolla Advisor on hand for support — your progress is yours, and we’re in this together.

start your skin journey
good for your skin + our planet

Sustainability is in our DNA.


Instead of marketing to what product or ingredient is trendy at the moment, we use data to create formulas for exactly what you need right now.


We make your custom formula in a one-month supply and tweak as needed, so you can avoid product pile-up and ensure you're using your products to the very last drop.


Most companies create products in bulk that sit on a shelf for 2 years waiting for someone to buy it. We use better, fresher ingredients in a precise amount to be used today.


Created by people who know and love skincare.

We did the endless trial-and-error, so you don't have to.

My name is Meg and I’m the co-founder and CEO of Atolla. I know personally how it feels to struggle finding the right mix of products to support your skin health; throughout my life I’ve dealt with tricky, sensitive skin, leading to endless research to find what works for me. This led me to writing my grad thesis on the skincare industry and how factors like environment, race, and lifestyle all affect the way our skin changes — so how could any of us possibly find the perfect product in the aisles of a drugstore?

That’s how I got the idea for Atolla: a skincare system that does the heavy lifting of picking out your ideal ingredients and routine, so you don’t have to. It’s been incredible to see how we’ve helped thousands of people manage their skin and skincare in such a short period of time. I hope you’ll join us in revolutionizing the skincare industry to be more effective, accessible, and sustainable.

Meg Maupin
Co-Founder and CEO

Dr. Ranella Hirsch, Co-Founder and CSO

Dr. Ranella Hirsch is a Board-certified dermatologist and the past President of the American Society of Cosmetic Dermatology and Aesthetic Surgery. She has been called an “expert derm” by Allure and a “beauty guru” by Marie Claire, and her quotes have been featured in publications such as Harper’s Bazaar, Vogue, Women’s Health, Byrdie, Glamour, and InStyle.

You can find skincare advice and Q&As from Dr. Ranella on Instagram at @RanellaMD.

Art Director (Design)
Senior Brand Manager