Pureology vs Kerastase

Pureology vs Kerastase: Head-to-Head Comparison Between Them



15 MIN READ | Murch 21, 2024

Pureology vs Kérastase are both fancy brands and both are popular among hair care enthusiasts. But which brand is right for your hair?

Pureology focuses on natural, plant-based ingredients that are good for the environment. Their products are designed to keep color-treated hair looking vibrant and fresh. If you want to use hair products that are vegan and don’t harm animals, Pureology could be your choice.

On the other hand, Kérastase uses advanced science and technology to create luxurious hair treatments. Their formulas are developed to target specific hair problems like dryness, damage, or frizz. Kérastase offers a high-end salon experience with its professional-grade products.

In this article, you learn about the difference between these two when it comes to ingredients, product ranges, performance, and more. Our aim is to equip you with enough information to decide whether Pureology or, Kérastase is the best fit for your hair type and treatment needs.

Introduction to Pureology and Kérastase


Pureology is renowned for its 100% vegan formulas. They are committed to providing high-performance hair care products without compromising on quality or ethics. Pureology products are designed to deliver vibrant and long-lasting colors while nourishing and protecting the hair at the same time. 


Kérastase is a luxury hair care brand that’s beloved by stylists and consumers all over the world. They too offer a wide range of professional-grade products for various hair issues and concerns. What makes them different is their reliance on formulas, rather than organic compounds like Pureology. Kérastase aims to elevate the salon experience and transform hair from the inside out.

Differences Between Kerastase and Pureology

Kerastase vs Pureology

Brand Philosophy and Ingredients




Core Philosophy

Sustainable, eco-friendly, color-safe

Advanced hair science and technology

Key Ingredients

Plant-based oils, antioxidants, keratin, silk proteins

Caviar extract, ceramides, proteins, UV filters, hyaluronic acid

Formulation Highlights

100% vegan, sulfate-free, paraben-free

May contain sulfates and parabens

As you can see, Pureology uses natural ingredients like oils and vitamins to gently clean and protect color-treated hair, while being kind to the environment. Kérastase uses science and fancy ingredients to address specific hair problems for the best results, even if it means using some non-natural stuff.

Product Range and Specialties


Pureology offers a wide range of hair care products that are designed for various hair types and concerns, especially with a focus on color-treated hair. Their product lineup includes shampoos, conditioners, treatments, and styling products. However, they are particularly known for their color-care line that aims to maintain the vibrancy and integrity of colored or chemically treated hair. Their product range also includes Hydrate for moisture, Strength Cure for damage repair, and Pure Volume for fine hair.


Kérastase’s product portfolio is rather extensive. It includes shampoos, conditioners, masks, serums, and styling products. What sets their product lineup is the tailored nature of their haircare products for specific hair types, such as fine, thick, dry, or damaged hair. Kérastase is particularly famous for its advanced hair treatments, like the iconic Fusio-Dose and Chronologiste regimens, which aim to repair and revitalize hair from the inside out. Popular ranges include Nutritive for dry hair, Reflection for color protection, and Resistance for strengthening.

Ease of Use


Shopping for color-treated hair care can be frustrating. However, with Pureology, finding the ideal solution for you is easier. Their product lines are streamlined and focused. Therefore, it’s easy to identify what you need. No more deciphering complex names or wondering if a product is right for your hair type and color.


Kérastase offers a vast array of products to target a wide range of hair concerns. This extensive selection can be a bit difficult to browse through. If you’re unfamiliar with Kérastase, consulting a hairstylist is recommended. They can help you navigate the product options and choose the most effective ones for your specific hair type and needs.

Target Treatment and Accessibility




Target Audience

Eco-conscious, color-treated hair

High-end salon clients, various hair concerns


Salons, select retailers

Primarily partnering salons

It’s clear that Pureology is all about offering eco-friendly and sustainable haircare solutions, especially for chemically processed and color-treated hairs. Their products are widely accessible at salons and retailers.

Kérastase aims to position itself as a true professional haircare brand, especially for individuals who prefer high-end salons for their haircare needs. While their products are available at select salons and online retailers, access to the full range of Kérastase services and consultations is typically limited to partnering salons.

Kerastase and Pureology Product Comparison


When it comes to shampoos, Pureology’s Hydrate Shampoo stands out with its sulfate-free, color-safe formula that is infused with nourishing botanicals like jojoba, green tea, and sage. This gentle cleanser deeply hydrates while preserving the vibrancy of color-treated tresses. 

In contrast, Kérastase’s Nutritive Bain Satin Shampoo caters to dry, sensitized hair with its Irisome complex and lipid-rich formula that softens and fortifies each strand from the inside out.


Pureology’s Hydrate Conditioner is a concentrated moisturizing treatment that envelops hair with jojoba, green tea, sage, and mint, while its UV filter shields strands from environmental aggressors. 

Kérastase’s Nutritive Lait Vital Conditioner offers a more indulgent experience with its silky, reparative formula. Infused with the brand’s signature Iris Royal complex, proteins, and lipids, it deeply nourishes and strengthens, restoring radiant shine and softness.


For those seeking targeted treatments, Pureology’s Strength Cure Blonde Booster is a leave-in treatment option that delivers essential nutrients to enhance and prolong blonde vibrancy.

Kérastase, on the other hand, boasts the Chronologiste Revitalizing Treatment. It’s an advanced two-part in-salon ritual featuring Abyssine and vitamin complexes that breathe new life into lackluster locks, restoring density, smoothness, and youthful softness from root to tip.


Styling products like Pureology’s Colour Fanatic Multi-Tasking Hair Beautifier and Kérastase’s Nutritive Nectar Thermique provide the finishing touches. The former is a leave-in spray that shields color-treated hair with antioxidants and UV filters while enhancing shine and taming frizz. The latter is a nourishing heat protectant that creates an invisible barrier against thermal damage while detangling and imparting a soft finish.

Price Point




Price Range

$30 – $67 per product

$30 – $90 per product

Overall Cost

Premium, mid-range to high-end

Luxury, high-end

As you can see, both of them of quite similar pricing, while Kérastase is slightly more expensive and offers a broader product lineup as well.

Fragrance Comparison

Kérastase: It is known for its sophisticated and elegant scents that evoke a sense of luxury. You’ll find floral notes like rose, jasmine, and violet combined with hits of musk and amber in its products.

Pureology: Celebrates fresh, vibrant, and invigorating scents like citrusy blends, herbal aromas like mint and eucalyptus, and refreshing botanical notes. While they may lack a sense of luxury and indulgence, Pureology, in terms of fragrance, offers a more natural and earthy feeling.

Treatment Approach for Different Types of Hair

Vibrant Red Hair with Frizz

Pureology: Hydrate Shampoo and Conditioner, Colour Fanatic Multi-Tasking Spray, Smooth Perfection range

Kérastase: Reflection Bain Chromatique Riche Shampoo and Masque Chroma Riche, Discipline Fluidealiste Anti-Frizz Spray

Fine, Blonde Hair Prone to Breakage

Pureology: Strength Cure Shampoo and Conditioner, Strength Cure Blonde Booster, Pure Volume range

Kérastase: Blond Absolu Bain Lumiere Shampoo and Soin Blond Absolu, Resistance Extentioniste Scalp Serum

Dry, Coarse Hair with Dandruff

Pureology: Hydrate Shampoo and Conditioner (for mild dandruff)

Kérastase: Specifique Bain Anti-Pelliculaire Shampoo and Masque Anti-Pelliculaire, Fusio Dose Personalized Haircare regimen with scalp booster

As you can see, both brands offer good options based on your hair type and issues. Pureology focuses on color care while Kerastase targets various concerns like dryness, frizz, and scalp problems.

Choosing Between Pureology and Kérastase

So, which brand should you choose?

Well, choose Pureology if:

  • You have color-treated hair and prioritize vibrant color retention.
  • You prefer a streamlined product selection for easy identification of your hair needs.
  • You have a mid-range budget for high-quality hair care.
  • You value eco-friendly, vegan, and cruelty-free formulations.

However, Kérastase is right for you if:

  • You have a specific hair concern like dryness, damage, or scalp issues.
  • You seek luxurious hair care with a wider variety of advanced ingredients and technologies.
  • You’re comfortable with a higher price point for premium haircare.
  • You prefer professional-grade salon treatments and personalized consultations.

Frequently Asked Questions

Is Kerastase good or bad for your hair?

Kérastase is a proven brand with proper ingredients to treat almost every type of hair issue. However, make sure to check if you are sensitive to any of its chemical compounds before zeroing in on a product.

Is Kerastase or Pureology better?

Both brands have their unique strengths and weaknesses. However, for damaged hair, Kerastase might offer better performance.

Is Kerastase worth the money?

While the upfront cost is a bit higher, if you want to treat specific hair issues, Kerastase is well worth the money in the long run.

Final Thoughts

Both Pureology and Kérastase offer exceptional haircare solutions. By understanding their strengths, target audiences, and product offerings, you can make an informed decision that best suits your hair’s unique needs. You can also consider consulting a stylist if you are unsure which one can better suit your haircare routine.

Don’t be afraid to mix and match. And remember, consistency is the key. Stick with the brand and haircare routine you chose to see the best results that are sustainable as well.


Dylan Mustapich is a NYC-based lead esthetician who has been featured in New Beauty, Teen Vogue, Wired, and The Huffington Post. With a lifelong love of all things skin, he is incredibly knowledgeable about skincare ingredients, routine refinement, and personalized skincare, and follows emerging technology closely.

Scroll to Top